In-memory computing is taking over traditional disk-based platforms. This puts new requirements for memory size, speed, and cost. We are GROVF and we develop smart memory expansion solutions to scale the server's main memory coherently to the TBs so that in-memory computing applications can benefit from the large, scalable and networked memory pool. GROVF utilizes cutting edge technologies such as CCIX memory coherency and Gen-Z to overcome the Memory scaling problem. Embedded FPGA IPs for Big Data computing residing near the extended memory makes it possible to perform near memory computing completely on the hardware level. Our platform targets Databases, Virtual Machines, Search and Analytics applications in Cyber Security, Financial, Retail, and Online Advertising industries.